Sao Paulo, May 1st, 2025 - KL Brasil, the regional agent of Kailong HealthCare, the world's leading X-ray tube manufacturer, recently appeared as an exhibitor at the 55th Jornada Paulista de Radiologia (JPR 2025), showcasing its innovative medical imaging technology and localized service capabilities. It has further consolidated the competitive edge of China's high-end medical devices in the Latin American market.
JPR 2025 - The authoritative platform in the field of radiology in Latin America
The JPR exhibition is one of the largest and most influential radiology professional exhibitions in South America, gathering the world's top medical imaging equipment manufacturers and industry experts. Under the theme “Brazil and Argentina – Celebrating friendship and tradition in Radiology”, this exhibition attracted over 16,000 participants and more than 100 enterprises to participate in the exhibition., and has become a core stage for technological exchange and business cooperation in the medical market of Latin America. KL Brasil took this opportunity to showcase Kailong HealthCare's new generation of X-ray tube solutions to medical institutions and distributors in Latin America, attracting many professional visitors to stop and negotiate.
Driven by both technological advantages and localization strategies
KL Brasil highlighted the new generation of X-ray tube series products of Kailong HealthCare, such as breast imaging application tube assemblies and high-power tube assemblies, at the exhibition. The core technologies include high imaging resolution, long-life design and multi-application combinations, which are particularly suitable for the high-load usage scenarios of public hospitals in Brazil.
As the world's tenth-largest medical device market, Brazil has a strong demand for medical equipment. However, its public medical system is facing resource constraints and has extremely high requirements for the durability and cost-effectiveness of the equipment. Israel Valentim, the representative of KL Brasil: "Our products not only meet the strict standards of ANVISA (Brazilian Health Regulatory Authority), but also provide rapid responses through the localized service team to meet the needs of Brazilian medical institutions for efficient operation and maintenance."”
A long-term layout for deeply cultivating the Brazilian market
The participation of KL Brasil in the exhibition is not only a product display, but also a crucial step for Kailong HealthCare to deepen its strategy in the Latin American market. In recent years, the Brazilian government has promoted the upgrading of the medical system and strengthened economic and trade cooperation with China, providing tax incentives and access conveniences for Chinese enterprises. After years of in-depth development, KL Brasil has currently reached cooperation with many well-known local medical institutions and medical equipment manufacturers to provide customized imaging solutions. In addition, the company has established a technical service center in Brazil to further enhance its local support capabilities.
Industry response and future outlook
During the exhibition, KL Brasil reached strategic cooperation with several medical service providers in South America. In the future, Kailong products will further cover many countries and regions in Latin America. Several local partners said, "The technological progress of medical equipment from China is remarkable, and it is attractive in terms of product performance and cost-effectiveness."
David Xu, the marketing&sales director of Kailong HealthCare, pointed out: "Brazil is an important segment of Kailong HealthCare's overseas business. In the future, we will continue to invest resources through KL Brasil and explore cooperation with local partners to develop innovative products that better meet regional needs."
